LegalZoom.com Investor Presentation Deck
LZ
Transactions - shift to Freemium
Focus on share and subscription growth, trading off transactional AOV/Revenue
Business Formations (1)
Transaction Revenue
103K
Q4'21
129K
Q1'22
113K
Q2'22
117K 115K
Q3'22
Q4'22
170K
Q1'23
161K
Q2'23
137K
Q3'23
Year-over-year Growth %
12% (2%) (16%) 3% 12% 32% 42% 17%
Units
AOV
Transaction Units (2)
211K
$267
Q4'21
8%
AOV(3)
267K
$245
Q1'22
225K 226K
$290
Q2'22
$258
Q3'22
211K
$241
Q4'22
308K
$202
Q1'23
283K
$214
Q2'23
237K
$242
Q3'23
Year-over-year Growth %
(3%) (13%) (1%) 0% 15% 26%
0% 10% 3% (11%) (10%) (18%) (26%) (6%)
5%
$57M
Q4'21
8%
$65M $65M
Q1'22
Q2'22
$58M
Q3'22
$51M
Q4'22
$62M
Q1'23
$60M
Q2'23
$57M
Q3'23
Year-over-year Growth %
6% (11%) (13%) (10%) (5%) (7%) (2%)
(1) We define the number of business formations in a given period as the number of LLC, incorporation, not-for-profit and DBA orders placed through our platform in such period, excluding such orders from our operations in the United Kingdom. (2) We
define the number of transaction units in a given period as gross transaction order volume, prior to refunds, on our platform during such period. Refunds, or partial refunds, may be issued under certain circumstances, pursuant to the terms of our customer
satisfaction guarantee. (3) We define average order value for a given period as total transaction revenue divided by total number of transactions in such period.
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