Vivid Seats SPAC Presentation Deck
...With Significant Pent-up Demand for Live Experiences
Elevated purchasing power after a period of record
consumer savings
$tn
Jan-19
Cumulative U.S. Personal Savings
Since Jan-19
Jun-19
Nov-19
Actual
Apr-20
Sep-20
No Pandemic Scenario
$4.6
$2.7
Feb-21
$1.9 trillion
of pent-up
90% of US fans likely to attend live music events post-COVID (1)
consumer
demand
"Many expect the concert industry will eventually return to its lucrative pre-Covid
era - former WME music exec Marc Geiger said he predicts a "Roaring Twenties"
when shows return "
26
2017
Performers Itching to Get Back on Tour
Planned Tours for Artists selling >500K
Live Nation Tickets
25
Sources: Bureau of Economic Analysis, 2020 Live Nation Global Impact of COVID-19 on Live Events Benchmark Study, Company Estimates
(1) Live Music Event refers to audience likely to attend either concerts or music festivals when official deem it safe to do so
2018
26
2019
0
2020
15-20
2021
~45
2022
Whenever tours do come back in full force, the live music industry will face
another trouble: a glut of artists all eager to hit the road at the same time.
Competition has already been fierce for dates and venue holds as the industry
has repeatedly re-adjusted over the past year. (One booker says some people
are already seeking holds for 2023.)
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