Imperial Brands Investor Day Presentation Deck

Fast growing NGP profit pools Vapour concentrated in the US Closed Vapour GM Potential by Region (£bn, %) 2.7 1.5 20% 76% 2020 5% 25% 70% 2025 Other¹ Europe North America 1. Includes APAC, South America, the Middle East and Africa; Excludes China 2. Includes South America, the Middle East and Africa; Excludes China Source: Imperial Internal Estimate 54 Capital Markets Day | 27 January 2021 * Heated Tobacco growing in Europe Heated Tobacco GM Potential by Region (£bn, %) 9.4 1% 4.6 57% 43% 2020 34% Other² 2% 2025 APAC 63% Europe North America IMPERIAL BRANDS

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