Asos Investor Day Presentation Deck

2021 asos © » Our Premier franchise underpins our UK position £9.95/year 1.8M 2020 UK Premier Customers1 2020 2021 59% UK % of sales3 2021 5X Non-Premier Premier Relative Avg. Order Frequency2 1.9X Non-Premier Premier Relative Avg. 12-month order profit4 1ASOS internal calculation of number of UK premier customers 2ASOS internal calculation of mix of UK sales from premier customers 3ASOS internal calculation of relative average order frequency 4ASOS internal calculation of relative average 12 month order profit 67 asos

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