Boqii Holding IPO Presentation Deck
History and Key Milestones
2014
-Launched our mobile app,
Bogii Pet
b.All
2008
-Launched Bogil
Community, an
experience-sharing
platform for pet parents and
pet lovers
Established Boqil Mail, our
self-operated online sales
platform
Online
community
Note: (T) In number of paties
2015
Launched our private
label Yoken
2017
-Made minority equity
investment in Shuangan,
a leading pet food
manufacturer in China
2018
introduced our private label Mocare, a
premium brand specialized in freeze-dried
organic pet foods
Launched our membership program
introduced our proprietary
SaaS solutions which help
offline pet stores optimize
supply chain management
and in-store operations
yokan
E-commerce
Private
labels
MOCARE
Membership
2019
Made a 23.6% equity
investment in PetDog.
the largest pet store
franchise in China
Offline
franchise
2020
Introduced community
interactions through
live streaming and
short videos
Market
Consolidation
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