Wix Investor Day Presentation Deck

Notes Partners is defined as agencies and freelancers that build sites or applications for other users, as well as B2B partnerships, such as LegalZoom or Vistaprint. We identify Partners using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue is defined as revenue generated through Partners. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Partners cohort bookings is bookings attributed to cohorts based on the period in which a user registered with Wix, and has since been identified as a Partner. Cohort bookings include bookings from both the Creative Subscriptions and Business Solutions segments and excludes bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Immaterial prior year adjustment: we revised the previously reported financial statements to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. This revision had an immaterial impact on previously issued financial statements (the impact on full year 2021 revenue was approximately $5 million). All financial data referenced in our earnings materials reflect the revised figures. Please refer to the Interactive Analyst Center on ir.wix.com for revised historical figures. Analyst & Investor Day | May 2022 32 Wix

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