Snap Inc Investor Presentation Deck
Snap Inc.
AVERAGE REVENUE PER USER¹
Demonstrated Progress and Significant ARPU
Opportunity
$20.00
$15.00
$10.00
$5.00
$0.00
4
6
18 Years Old
11 Years Old
8
10
Global
12
AGE OF COMPANY (YEARS)
14
mm
16
18
Significant progress on ARPU relative to peers at our current stage of growth
Comparison is illustrative, as each company calculates daily active users differently.
¹ Snap Inc. internal data as compared to publicly reported Facebook data. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined
24-hour period. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. Facebook defines DAUS based on user activity only on Facebook and Messenger and not on the company's other products. See Snap. Inc. public filings with the SEC.
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