Overstock Results Presentation Deck
Summary: Our Focus
Home Furnishings Market Online Penetration
50%
30%
20%
10%
0%
5.7%
2010
overstock.
Furniture & Home Furnishings U.S. Online Penetration¹
6.7%
2011
7.8%
2012
9.5%
2013
11.1 %
2014
13.3%
15.5%
overstock.
2015 2018
17.9%
2017
19.7%
2018
Source: Data combined from the following eMarketer, NRF and CommonThreadCo.com
2 Source: Statista 2019 publication of Jumpshot 2018 online fumiture sales
22,6%
2019
COVID-19
42,0%
2020
Top US Home Furnishings Online Brands2.3
(Ranked by Online Revenue)
1. Amazon
2. Wayfair
3. Walmart
4. Target
5.overstock.
Source: Overstock market sizing of public and third-party data with category definition including mattresses, outdoor fumiture & décor, small appliances & electronics, furniture storage & organization
products, kitchen & bath products, decorative lighting & lamps, and home accessories & décor items
Overstock 2020 Retail Strategy
aspiration & positioning dream homes for all
financial goals
target customers
brand pillars
itutional
overstock.
sustainable, profitable growth
primary segment
savvy shopper
product
findability
get inspired anywhere,
but easily find it at Overstock
making beautiful & comfortable homes accessible by helping customers
easily & confidently find just what they want for less
for
from a compelling selection of stylish & quality home products
world-class SEO
finding deal
smart
value
as an indicator that our innovation is meeding target customers' needs
quality & style for loss
OKR-driven focus & collaboration
enablers world-class ML & algorithm innovation
engaging email program
secondary segment
reluctant refresher
find just whomoasiy
ply for helping
easy delivery
+ support
fast, free, & predictable delivery.
plus low hassle returns & support
rewarding Club Q Loyalty program
intuitive mobile experience
initiatives per-aponsored marketing
discounting & pricing experience
Increase real-time data
Retail Gross Margin: +200bps YoY
Gross Profic
Emm]
380
360
380
340
$30
$10
30
overstock.
$72
19.9%
01/19
872
19.7%
02:19
$68
20.0%
03/19
$75
20.7%
0419
$74
21.9%
0120
Gross Margin
30%
25%
20%
15%
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