Flutter Investor Day Presentation Deck
Environment for sports betting has evolved significantly in recent years
Advertising
allowed
Paddy Power
acquires
controlling stake
in Sportsbet
£34m ($63m)¹
2009
10 key
operators²
Product fee
High Court
Paddy Power
acquires
remaining shares
in Sportsbet
£72m ($135m)¹
2011
case
+
2013
Product fee
increases
accelerate
2015
6 new
entrants
National Consumer
Protection
Framework (NCPF)
2017
Point of
consumption
taxes
introduced
2019
Notable introductions
to the sector
Point of
consumption
taxes
increase
2021
Flutter sb
6 remaining
today
Regulatory and tax hurdles in the period from 2009 to date have led to significant industry consolidation
¹ Any "$" sign within this presentation denotes figures expressed in Australian Dollars. Acquisition costs include post-tax benefit
of GST refund of $25m awarded to Sportsbet in August 2011 relating to pre-acquisition trading.
2Key operator defined as material competitors live in market.
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