Asos Results Presentation Deck

© 2023 asos On an adjusted basis, gross margin was broadly flat versus both H1 FY22 and P1 FY23 in the face of significant headwinds 43.1% H1 FY22 ¹ASOS internal operational records H1 FY23 Adjusted Gross Margin Bridge¹ Freight (20bps) Trade Other 42.9% H1 FY23 000000 O Adjusted Gross Margin impacts Initial benefits from improved freight prices and reduction in air freight Adversity from trading activity including input cost inflation, partially offset by benefits from pricing Recent gross margin run rate up more than 300bps YoY driven by actions taken in the period combined with improving freight & duty rates 26 asos

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