Sainsbury's Investor Day Presentation Deck

The UK digital media network market is large and projected to grow to £4.5bn by 2025 Addressable UK Digital Media Network Market size 2021-251* ONectar360 2021 11 +11% CAGR £3.0bn 14% 2% 84% 2021 Offsite digital media budget Onsite £4.5bn 1% 26% 73% 2025 Offsite offline budget Source: (1) Digital ad Spending in the UK by industry 17-21, emarketer; IAB UK Digital Adspend Study '20; UK Digital Ad Spending 2021, emarketer; UK Digital adspend 2018-2022, emarketer. *Covering both CPG and Consumer Electronics 2021-25 CAGR +1.5%² +3.7%* Total grocery market 2 Online grocery market Source: (2) IGD UK channel forecast report +11%¹ Market Context Digital retail media network Sainsbury's nectar NEC TAR 360

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