SmileDirectClub Investor Presentation Deck

Our strategic pillars. Our Mission: Democratize access to a smile each and every person loves. smile DIRECT CLUB Expand our reach through Transformative innovation driven by A winning team with Rigorous financial discipline Grow existing base and acquire new customer segments Dissatisfaction with the status quo coupled with a pipeline of innovation Attracting and retaining top talent and partners Demonstrating investment focus and discipline across the organization in every decision we make 6

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