Overstock Results Presentation Deck

Marketing Spend as a % of sales (per Internet Retailer) How digital marketing spend relates to sales for top e-retailers Internet Retailer, Stefany Zaroban, April 5, 2017 How Marketing Spend Relates to Sales for Top Web-Only Merchants Retailer 2014 2015 2016 Amazon.com Inc. Etsy Inc. Wayfair Inc. Groupon Inc. Overstock Inc. Cimpress Shutteryfly Inc. 1-800 Flowers.com Inc. U.S. Auto Parts Network PetMed Express Inc. CafePress.com Source: Internet Retailer analysis of retailer's public filings. https://www.digital 4.7% 19.2% 23.7% 8.4% 7.0% 19.6% 29.4% 28.0% 14.7% 12.4% 26.4% commerce360.com/2017/04/05/digital-marketing-spend-relates-sales-top-e-retailers/ loverstock.com 4.9% 23.7% 14.5% 7.8% 7.3% 32.9% 27.0% 31.6% 14.4% 9.7% 21.5% 5.1% 20.4% 17.7% 12.2% 7.8% 30.3% 23.6% 31.7% 14.2% 7.7% 22.8% 01 5

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