Wix Investor Day Presentation Deck

Self Creators - long-term framework Long-term gross margin targets already achieved and continued scale will drive long term FCF margin Self Creators Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 2020A 2021A 2022E 2023E 2024E 2025E 21% 19% 30% 83% 38% 71% 19% 40% 25% Analyst & Investor Day | May 2022 18% 64% 82% 31% 68% 21% 46% 20% 15% 43% 82% 25% 60% 20% 40% 5-8% 5-8% 4 -9% ~82% 25-26% 61-62% 14 - 19% 19 -27% 17-19% annually 13-17% annually 22-39% annually 82 - 84% 9 29 -33% 51-59% 24-29% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 43-45% Long-term ~15% 83-85% 35%+ <50% I ~30% ! ~45% Wix

View entire presentation