SmileDirectClub Investor Presentation Deck

Multiple avenues to achieve outsized growth. Growth Platforms Channel/ Product Growth Drivers smile DIRECT CLUB Organic Volume Growth and Footprint Expansion de ✓ Grow through organic customer penetration with normalizing economic backdrop ✓ Continue to focus marketing efforts to enhance brand awareness and adoption ✓ Strategic and disciplined SmileShop expansion in targeted markets and within dental offices Retail Partnerships and Adjacent Product Expansion smile Sert Selling is contagious ✓ Expand LTV through additional oral care and ancillary products ✓ Retainers ✓ Whitening treatments ✓ Oral care products Expand key retail partnership with Walmart and others, that serves as potential on- ramps to expand brand awareness Professional Channel Network Growth ✓ Allows for broader omni- channel approach to more conveniently serve consumers via their modality of choice ✓ Expand care offering to include moderate to complex corrections ✓ Opportunity to penetrate traditional case starts by going upstream and capturing higher income consumer ✓ Natural upsell opportunity through dentist product recommendations Successfully Target Higher Income Consumers TIT ✓ Sell to higher income customer and teen segments ✓ Continuing to move upstream by adding premium features, services, and experience 33

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