BAT Results Presentation Deck
Pakistan is Already our Third Largest Velo Market* BAT
A BETTER TOMORROW
Consumer-centric
positioning
BREAKIN
BREAK FREE
FROM
CONVENTION
KFREE
WITH VELO
ALL THE ENJOYMENT
NO SMOKE, NO ASH, NOTAR.
#MoveOnToVelo
The tea and contains notion octub
AVAILABLE AT VEO.COM
18+ ONLY. THIS PRODUCT CONTAINS NICOTINE AND IS ADDICTIVE KEEP OUT OF REACH OF CHILDREN.
ALL THE ENJOYMENT
NO SMOKE, NO ASH, NO TAR.*
#MoveOnToVelo
AVAILABLE AT VELO.COM
18+ ONLY. THIS PRODUCT CONTAINS NICOTINE AND IS ADDICTIVE. KEEP OUT OF REACH OF CHILDREN.
340k Velo consumers
veloundstation e
* In terms of volume. ** At constant rates. See Appendix A2.
#
ផ Q
Engaging digital
approach
♡
THIS
PHONE
WILL LOOK
GOOD IN
YOUR
HAND
VE O PRESENTS
VEE IMETOŠKE candoned Communikation
+30m audience reach
Innovations driving
growth
FOR YOUR
KEEP IT FRESH
EVERYDAY MOMENT
TUCK AN ELAICHIBLAST
NICOTINE POUCH
THE EASTERN MIX
YOU'VE GOT VELO
AVAILABLE AT VELO.COM
FOR YOUR
SPICY WEEKEND
MOMENT
TUCK AN EXOTIC BLACK
NICOTINE POUCH.
THE EASTERN
YOU'VE GOT VELO
AVAILABLE AT VELO.COM
Flavours delivering +20% sales
Fast scale up with local
production
7x
Revenue growth
since 2020**
2020
2021
2022
Lowest Velo COGS globally
Further Pilots in 2023: Japan, South Africa, Kenya and More
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