Acast Results Presentation Deck
DEFINITIONS CONT.
Operational
measures
Listens
Average net sales
per listen (ARPL)
Definition
Number of listens per year based
on Acast's IAB 2.0 certified
measurement**
Net sales divided by number of
listens for the same period.
Purpose
Used to identify number of listens during a
specified period.
Used to measure average net sales per listens
as defined above.
"Number of listens per year based on Acast's IAB 2.0 certified measurement. A listen is defined as a minimum download of at
least 60 seconds of the episode and Acast only count one listen per listener per episode within 24 hours.
"The IAB 2.0 measurement came into effect in Q4 2019 for Acast. Historical listens preceding this date have been recal-
culated by Acast management to retroactively seek to align with the IAB 2.0 measurement. Listens figures have not been
audited by any third party.
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