DraftKings SPAC Presentation Deck
DFS Database Drives Significant CAC Advantage and Will Continue to be Competitive
Advantage
-30% of NJ payers are from our
existing NJ DFS database
New states follow similar trend
DFS Database advantage exists
proportionately in >40 states(²)
DFS Database continues to grow
New Jersey Unique Paid Users
Note: OSB and iGaming database figures reflect paid users from OSB launch in August 2018 through December 31, 2019.
(1) Excludes existing out-of-state users who have used the product in New Jersey.
(2) 4M+ existing DFS paid users refers to the cumulative unique paid user base in the US as of December 31, 2019.
A
+
B
CUSTOMER ACQUISITION IN NEW JERSEY
C
46k
OSB or iGaming Paid Users
Cross Sold from
Existing DFS Database
117k
Newly Acquired Paid Users
163k
Total NJ Unique Paid Users for OSB & iGaming(1)
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