Associated British Foods Results Presentation Deck

I ■ ■ Digital update 33 Continue to transform digital capability Enhanced customer website now operating in all 16 markets - Strong traffic uplift with positive customer reaction Increasing traffic to primark.com through organic search, CRM and selected performance marketing trials ▪ Starting to leverage our strong, organic social media engagement Digital platform supporting good uplifts in store like-for-like sales across our markets 15-20% of visits use stock checker Store Locator RITA ORA WOMEN MEN KIDS We Are Primark Primark Cares At Primark, There's Something For Everyone CLICK AND COLLECT Love It For Longer Inspiration PRIMARK Email Signup Primania Gift Card O Search ♡ 8 New website now in all 16 markets BABY HOME BEAUTY COLLABS HALLOWEEN CHRISTMAS Associated British Foods plc

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