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Asos Results Presentation Deck

Strengthened foundations for growth with delivery against key priorities 1 Strengthen organisational capabilities 4 new executive appointments. completing 8 strong new exec team 4 Presentation & social media engagement Over 79 million engagements through social channels 2 Remove non-strategic cost Progress across business supported the c.180bps improvement in underlying profitability AG 5 Optimise customer acquisition retention 3.1m customers added to base alongside marketing cost efficiency 3 Product choice, availability, price & newness Product mix pivoted to drive greater choice in lockdown categories LAGA 6 Leverage benefits from transformational investments Euro Hub pick rate +57% SIEVA asos

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