Snap Inc Investor Presentation Deck

Snap Inc. 1. Kantar (Millward Brown) Resonance Study April 2020. COVERGIRL CLEAN FRESH Skin Milk COVERGIRL With Cotmest MS NEW CLEAN FRESH SKIN MILK 530 FAIR/LIGHT Dewy Finish Ad COVERGIRL BRAND BUILDING COVERGIRL Clean Fresh came to Snapchat to get in front of the hard-to-reach Gen Z and Millennial female audience. Their campaign leaned heavily into Premium Video, featuring Snap Select Commercials, Snap Ads and Filters. Of the total Snapchat reach, 62% was unique to Snap. The campaign drove a 9 point lift in Ad Awareness, and a lift in Purchase Intent that was 4.5x the Snap US CPG Norm. +9pt Lift in Ad Awareness ¹ 4.5x Norm for Lift in purchase intent 1 19

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