SmileDirectClub Investor Presentation Deck
Our vision.
We started by disrupting
the 120+ year old
orthodontic industry.
We created the first telehealth platform for
orthodontia that connects doctors with their
patients, removing significant barriers to
open teeth straightening to entirely new
populations where it was historically out of
reach. Now, with a winning team and best-
in-class partnerships, we're making it
increasingly convenient, more affordable,
and more comfortable by utilizing the
transformative innovations in digital
scanning, materials science, and taking a
"big data" approach to treatment planning
and in-treatment monitoring to improve
outcomes.
smile
DIRECT CLUB
Evolve the brand into an
everyday oral care staple:
Through transformative
innovation, we will
democratize access to quality
daily routine oral care
products with superior
performance. SmileDirectClub
should own the oral care half
of the bathroom vanity
countertop. This grows our
brand presence and
connection points by offering
oral care products in retail,
and online, and through
subscription models, keeping
us physically present to be
top of mind.
Extend the access spectrum:
Building on the success
we've seen with our
telehealth model, we will
launch offerings that appeal
to even more people,
including orthodontia's
traditional customers. This
includes a hybrid (in-person
and virtual) service model for
teens and high-income
households delivered via a
large and comprehensive
network of dental offices.
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Establish SDC as the largest
referrer of dental care:
Strengthen our Partner
Network by introducing
partner practices to new
patients as the first step in their
teeth straightening journey and
through Al-assisted diagnosis
via connected devices.
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