Crocs Mergers and Acquisitions Presentation Deck

● STRATEGIC RATIONALE Creates a global, scaled leader in branded casual footwear Combines two fast-growing footwear brands and more than quadruples total addressable market to more than $160bn* Diversifies product portfolio from single-brand to multi-brand Builds upon Crocs' already high digital penetration Ideal fit with Crocs and long-term consumer trends Opportunity to leverage Crocs' proven global playbook (e.g., global presence, marketing expertise, wholesale relationships) • Accretive to Crocs' industry-leading growth and margins; immediately accretive to EPS Building HEYDUDE to become a $1bn+ brand by 2024 crocs™ TAM represents total addressable market. Casual footwear TAM based on management estimates. AC

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