First Foundation Investor Presentation Deck
Digital Deposit Channel Success
Launched digital consumer deposit channel in 3Q19
Products
Account
Data
Benefits
■
.
■
■
Online savings - 2019
Online CDs - 2020
Online checking - 2020
Online money market - 2022
Balances: $965 million as of 3Q23
6% growth quarter over quarter
Good granularity of clients: ~ 12,000
Over 90% new clients
Reaching new, younger client audience
Average account size: ~$82 K
Strong retention experience when dropping
rates
Low costs to obtain and service
Expanded digital experience into our retail
branches to include paperless onboarding
and in branch support for online opening
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Number of Accounts by Generation 3Q23
Silent Gen (80-96)
3%
$1,200
$1,000
$800
$600
$400
$200
$0
Baby Boomer (59-
79)
29%
Gen Z (18-
28)
9%
Gen X (44-58)
25%
Millennial
(29-43)
34%
69% of digital
bank clients
are younger
than Baby
Boomers
Growth Driven by Digital Marketing
Strategy ($ in millions)
Account Balance
Sep-19
Dec-19
Mar-20
Jun-20
Sep-20
Dec-20
Mar-21
Jun-21
Sep-21
Dec-21
Mar-22
Jun-22
Sep-22
Dec-22
Mar-23
Jun-23
Number of Accounts
દz-das
12,000
10,000
8,000
6,000
4,000
2,000
0
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