SmileDirectClub Investor Presentation Deck
3 Leading orthodontic telehealth franchise
Customers continue to choose SDC - now with even more
options.
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Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost
and then sold them to consumers for $5,000-$8,000. SDC's proprietary telehealth platform offers consumers the
ability to get the same clinically safe and effective treatment, but without the markup.
Ś
Credibility
1.9M customers
treated, with a
brand at
scale they love
Treatment plan is tailored
using proprietary telehealth
platform
All doctors have 4+ years of
aligner experience
100% of aligners are made in
FDA registered and ISO
certified 3D printing facility
in Tennessee
smile
DIRECT CLUB
Certainty
Customers enjoy a
new smile in as
little as 4 - 6
months
●
Efficacy of teleorthodontic
treatment with clear aligners
validated by clinical
research
Customers can start seeing
results in as little as 60 days,
and they can be certain in
their outcome
All smiles come with a
lifetime smile guarantee
Better oral hygiene -
customers can brush and
floss without brackets in the
way
Deliver all aligners and
retainers directly to the
customer, upfront
Laser-cut aligners
look and feel
better than ever
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Comfort
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ComfortSense is a unique
soft, medium, firm plastic,
which provides for more
gradual movements and a
more comfortable fit
Smooth edges and a
custom-shaped aligner
means less overlap and
irritation of the gumline
Matte finish gives aligners a
natural look
No buttons, attachments, or
IPR
Two ways to wear aligners:
22 hours a day, or 10
continuous hours only at
night
Co
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Convenience
Customers choose
the treatment
option that works
for them
SDC Care original features
pioneering remote
treatment via SDC's
teledentistry platform. SDC
CarePlus offers a hybrid
option with in-office and
remote treatment plus
enhanced service
With both options, aligners
arrive up front - customers
never wait on their next set
Experienced dental team is
available 24/7 via text, video
chat, email or phone
Customers use the app to
track and manage their
entire treatment
SDC aligners cost
as little as $3 / day
•
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Cost
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Two ways for customers to
pay: one single payment or
monthly over 26 months
100% approval on financing,
no credit check, no
paperwork
In network with most major
health insurers
Customers can use SA,
FSA, and CareCredit funds
All aligner touch-ups are
included
Whitening is included
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