McDonald's Investor Presentation Deck
Maximize Our Marketing Growth Pillar
Tapping into the rituals and memories that are already special to McDonald's fans
Value Proposition
Enduring Marketing Programs
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MCBITES
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Meet customer needs in
challenging times
Value at every tier of the menu is
especially important in uncertain
economic environments
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McDonald's
@McDonalds
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9100
28 Oct 2020
SE PR
Fan Truths that build on
customer affinity through
relatability and cultural moments
Digital Monopoly in Australia,
Canada, and the U.K. speaks to
the endurance of McDonald's
marketing platforms and the
ability to adapt existing equities to
meet customers where they are
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Elevated Marketing
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McDonald's
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Cactus Pa
Flea Market
box
limited edition!
McDonald's
Cactus Plant Flea Market
Partnerships with on-trend
brands like the Cactus Plant Flea
Market campaign in the U.S.
Famous Orders with The Kid
LAROI in Australia, Sebastián Yatra
in Spain, and a local celebrity in
China
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