DraftKings Investor Day Presentation Deck
E
We expect to achieve significant CAC efficiencies as we reach national scale
Illustrative Marketing Efficiency At Scale
Average Effective Cost per Thousand ("eCPM")(¹)
25% OSB Live
Marketing spend is still relatively inefficient; less than 3
years since the repeal of the PASPA
Opportunity to realize regional benefits from
overlapping DMAs (e.g., Philadelphia / South Jersey and
New York City / North Jersey)
(1) eCPM calculated as average CPM divided by marketing efficiency.
We achieve further marketing efficiencies every time we launch OSB in a new state
Local Spend
33% OSB Live
National Spend
50% OSB Live
Efficiencies from national advertising start once we are
live in 33% of the U.S. population; CAC efficiencies
increase with every new state launched
75% OSB Live
We have a proven track record of being first to new
OSB and iGaming markets, leading to further CAC
advantage as more states go live
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