Wix Results Presentation Deck

Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections After 3 Quarters 0.8x $55 $45 Q1'19 Cohort Marketing Cost ($ million) After 7 Quarters 1.9x $44 $83 Q1'18 Cohort Cohort Net Collections ($ million) After 11 Quarters 3.3x $32 $105 Q1'17 Cohort After 15 Quarters 4.4x $25 $107 Q1'16 Cohort ... After 19 Quarters 5.5x $19 $104 Q1'15 Cohort Note: Data as of September 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and related costs associated with the acquisition of users. Cohort Net Collections do not include Flok, DeviantArt, Wix Answers and Wix LogoMaker 12

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