Omni-channel Growth and Financial Performance
Russia's Children goods retail market leader with strong growth profile
Detsky Mir at glance
Undisputed #1 player
Geography of operations (2)
Total number of Group stores
+37
268 27%
P
+8
1% 21
24% share of total children's goods market in Russia in 2021(1)
+71
+7
90 11%
Store openings, 2021
detsky mir
Share of Group sales, 2021
Distribution centers
Iconic brand
•
with 98% prompted awareness (1)
12%
185
+50
+15
Belarus
161 12%
Moscow Region
159
17%
+8
-3%
30
Northwest
Central
+4
Far East
Volga
South
454%
Urals and Siberia
+51
Kazakhstan
Omni-channel with focus on online
160 13%
.
80% CAGR '18-21 in online sales
•
31% share of online in total sales in Q1'22
Stable growth of number of stores
1,119
1,125
842
868
269
Private label & exclusive assortment
743
274 +251
622
122
90
100
Net store openings
66
•
45% share of private label & direct imports in total sales in Q1 2022 in Russia
556
643
720
778
850
851
in 2021
2017
2018
2019
2020
2021
Q1'22
DM in Russia
Other (3)
Sources: Company data, Ipsos Comcon, MOEX as of 30 June 2021
Notes: (1) "Children Goods Market in Russia" report by Ipsos Comcon ("Ipsos Comcon report"). Consumer survey conducted in December 2021; (2) As of 31 Dec 2021; (3) Includes DM in Kazakhstan, DM in Belarus and Zoozavr
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