Creating Shared Value

CSR Fair Trade CSR versus Shared Value Fair Trade • Paying a higher price to farmers • for the same products Certification as a fair trade company 20131105 HSM Brazil CSV Presentation-FINAL 6 CSV Transforming Procurement • Collaborate with farmers to • . · improve quality and yield Supporting investments in technology and inputs • Higher prices for better quality • Higher yield increases quantity produced • Environmental impact also improved Copyright 2013 Professor Michael E. Porter

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