Investor Presentaiton
Emerging tier 2/3 cities
-
The Bharat opportunity
Profitable
distribution
Diversified
Customer
management
Risk
growth
first
mix
& governance
Our focus is to deepen our presence in tier
2 and 3
Contribution of tier 2 and 3 to HDFC Life APE
58%
65%
FY21 9MFY24
On NOP basis, Tier II and
III contributed to 3/4th
of the business in
9MFY24
One of the first life insurers
to have a dedicated
vertical for tier 2/3 markets
Higher focus on micro
markets and increase
penetration in tier 2/3
markets
While ensuring that quality of business is
maintained
13M persistency
closer to org
86%
82-85%
Tier 2,3 ATS
closer to org ATS
95K
76-93K
©
Tier 2/3 Org
Tier 2/3
Org
Amongst top 3 brands¹ for
tier 2/3 customers
APE growth in tier 2/3
markets has been >2x
company level growth
Faster NOP growth in tier
2/3 markets during 9M
And building capacity for future growth
☑
HDFC BANK
36,000+
Partner branches
495+
HDFC Life branches
345+
Partners comprising banks,
NBFCs, MFIS, SFBs, brokers,
new ecosystem partners
Adding 75 new branches in
tier 2/3 markets
>75% of new agent
addition in tier 2/3 markets
Expansion strategy
complementary to HDFC
Bank's SURU expansion
15
1. Study by Ipsos
digital &
Technology,
Analytics
HDFC
LifeView entire presentation