Consolidated Financial Results for FY2020
Mobile Business (5)
Business model of IIJ's Mobile Business
Revenue
Growth
Strategy
➤ Consumer mobile revenue is generated by subscription growth multiplied by ARPU
➤ Enterprise mobile revenue to grow with loT/M2M traffic. Charge loT projects by how much data traffic is needed
Cost
➤ All of IIJ's mobile services are provided from the same mobile infrastructure
➤ Purchasing mobile capacity on bandwidth-base from mobile carriers (mainly from Docomo, some from KDDI)
✓ Such purchasing cost is recorded as "outsourcing" among network services' costs
➤ In order to provide voice services, we purchase per usage base (no economy of scale merit for voice services)
➤ Sales commission expenses (SG&As) to sales partners such as BicCamera
Profit
➤ While many of consumer-oriented MVNOs are said to be in deficit, IIJ's mobile business is profitable
➤ Profitability to increase by improving infrastructure utilization through gathering various consumer & enterprise traffic
✓ Traffic patterns of consumers and enterprises are different
Consumers' peak time is commuting hours and lunch break. Other than these hours, our consumers tend to access Internet
through their home and/or office Wi-Fi. On the other hand, there is no clear peak time for enterprise. Traffic is generated
through mobile dongle and/or loT type usages which run 24/7
Currently, purchasing mobile capacity to meet the peak time of consumers (commuting hours and lunch break)
Mobile infrastructure utilization is still quite low except for those peak time of consumers
◆ Growth Strategy
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Aim to improve mobile infrastructure utilization by gathering loT/M2M & various consumer traffic
IIJ's History on MVNO/Mobile Business
Became the first MVNO in Japan to connect Docomo's mobile network. Provide mobile solution to enterprises
Started providing consumer mobile services & MVNE business
2008
2012
2018
Became the first full-MVNO (data) in Japan
2019
Launched Japan's first eSIM services
Internet Initiative Japan Inc.
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