SUSTAINABILITY REPORT 2021
SUSTAINABILITY REPORT 2021
Pointer
Pointer is the leading design brand in the dry ceramics
segment, a technology of production without the use of water
in grinding, a genuinely Brazilian sustainable innovation. With
operations in the Brazilian Northeast, in addition to exporting,
the unit took the concept of democratic design to the market
for classes B and C. Despite being a young brand, it quickly
consolidated itself in the segment.
Pointer's strategy is one of spraying, focusing on consumers
who plan their construction without the support of architectural
professionals and who intensively use digital technology to
access information. Digital performance and partnerships with
designers mark the brand's commercial strategy.
The plant in Marechal Deodoro (AL) produced 16.7 million m²
(180 million ft²) in 2021, and it is one of the most sustainable
factories in the segment.
Democratic Design
+ Sustainable Factory
Dry milling technology
Brand responsible for
Cobogó Mundaú Project
Pointer, Marechal
Deodoro (AL)
POINTER
Portobello
MESSAGE FROM THE CHAIRMAN
PORTOBELLO
STRATEGY
GOVERNANCE
THE REPORT
SUSTAINABILITY AT PORTOBELLO
SOCIAL
ENVIRONMENTAL
ECONOMIC
GRI CONTENT INDEX
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