Lazydays RV Q3 2021 Investor Presentation
U.S. Households
RV Ownership % of
Industry Fundamentals Provide Favorable Long-Term Backdrop
Healthy fundamentals and secular trends support sustainable growth
Growing RV
Ownership
RV participation rising with ownership as new entrants grow
Initial stages of baby boomer retirements while younger consumers
continue to increase
RV lifestyle increasingly incorporated into travel and
outdoor experiences
ā
"Baby Boomer"
Retirements
Expected to
Continue at
Increasing Rate
There will be ~79+ million consumers between ages 55 - 74 by 2025
Adults ages 50+ control 70%+ of the disposable income in the U.S.
RVs are seen as a safe, cost-efficient vacation and long-term
retirement option
RV Participation
U.S. Households
Active U.S.
Campers (millions)
U.S. Households
(millions)
12
28
Percentage of U.S. Households
11.2
10.0
9.3
8.9
7.9
5.9
6.5 6.9
9%
8%
5.0
5.8 5.8
1980 1984 1988 1993 1997 2001 2005 2011 2015 2017 2020
7%
6%
5%
~80 million active U.S. campers;
5% conversion would result in 4 million more RVS
79
78
75
73
72
2014
2015
2016
2017
2018
Under 45
29%
Capturing the
Trend Toward
Active, Outdoor
Lifestyles and
Vacations
Consistent
Long Term
Growth Across
Economic
Cycles
Consumers are searching for outdoor activities given increased
time for leisure, shift towards work from home and social
distancing restrictions
Growing number of active campers in the U.S.
RVs serve a practical purpose for outdoor activities
RV industry has historically achieved a new higher level of demand
coming out of a low growth / decline period driven by new entrants
Consistent long-term growth across economic cycles
Upside to current shipments expected as RV use becomes more
attractive as an alternative to crowded leisure
45 and Over
76%
2015
Under 45
24%
2018
RV Ownership
by Age Group
45 and Over
71%
RV Ownership
by Age Group
~20%
Average prior cycle-high
to next cycle-high
in last 30+ years
~25%
Average cycle
high-to-low decline
in last 30+ years
Source: RVIA data and reports, IBIS Reports, KOA 2019 Camping Report, Baird Research, Capital IQ, Federal Reserve Bank of New York, Thompson Research Group and Pew Research Center.
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