TATA CONSUMER PRODUCTS Earnings Update
Strengthen & accelerate core business
Powering our brands
TATA CONSUMER PRODUCTS
ΤΑΤΑ
Salt
NAMAK BADALNE KA SOCHA KYA?
TATA SALT SUPERLITE LAUNCHES
A NEW TV COMMERCIAL
Presenting
Low Sodium Salt Range
Tata Salt Lite & Tata Salt SuperLite
TATA
Salt
TATA
Salt
LITE
SuperLite
30%
The new Tata Salt Lite
and Superlite TVC
addresses a relevant
consumer tension to
reduce their salt intake by
pivoting to an alternative
option of low sodium salt
Shuddh
TATA
Guaranteed quality, authentic taste, hygienically packed;
Shuddh by Tata Salt is an iodized salt that is sourced from
the sea. Specially crafted for South India markets to
strengthen the portfolio. The TVC went live to communicate
this message.
1
Market share
TATA
SOՍՆՐՍՆԵ
delicious millets
OUR CHOCO HAS
NO MAIDA
HIGH IN
PROTEIN
TATA
ՏԾԱՆՐՍՆՆ
RAGI BITES
NO MAIDA CHOCO
107
1
TATA
SOULFULL
ΤΑΤΑ
NO JUNK
ALL CRUNCH
soulfull
delicious millets
RAGI BITES
RAGI
DAL
NO
7 GRAIN
NUTRITION
YUMMY
CHOCOLATY
MAIDA
CALCIUM
PROTEIN
Tata Soulfull No Maida
Chocos TVC went live,
which highlights the
goodness and
crunchiness coming
from 7 grains and no
junk-making it a
wholesome snack, loved
by kids and approved by
moms
Inges are for ton porose
1 Standalone Financials - includes India Packaged Beverages and India Foods
2 Source: Nielsen - Value share, MAT basis, Mar'22 vs Mar'21
I
Sasta namak sehat par
mahanga pad sakta hai
DESH KA NAMAK
Sirf asli Tata Namak apnaiye.
I
Images are for representation purposes only.
TATA
Sall
ΤΑΤΑ
Salt
DESH KI SEHAT
ΤΑΤΑ
Salt
The imitator and look
alike brands are so
identical to Tata Salt
that consumers
mistakenly pick them up
instead. The new
360-degree marketing
campaign for UP is an
intervention to educate
trade and consumers to
choose the real Tata Salt
-
↑
Salt + 400 bps²
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