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Murugappa Group Corporate Presentation

Business Drivers Value Cost SALE) SALE Cost competitiveness in Standard bicycles and entry level mass bicycles Product differentiation, Branding and Superior Service are key to success in premium bicycles Rapid increase in internet penetration throwing up new channels and opportunities BRAND Rising aspiration towards cycling in Urban India murugappȧ Retail presence enhances customer connect and market share Brand positioned as high quality can charge premium 46

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