Embracer Group Mergers and Acquisitions Presentation Deck

The CrazyLabs Hyper-Casual process Driven by: ■ Developer relationships created & cultivated ■ CL's global footprint (through hubs) Strong track record of success Tools & Infrastructure advantage Resulting in.... Driven by: ■ Prototypes Tested on CL's Tech Platform ■ Quantity of quality developers Publishing managers identifying trends and concepts Speed of iteration A Rapid scaling of UA Spend Guided by Automation Driven by: Automated Bid and creative optimization Collaboration with +200 studios monthly to fuel the creation funnel +400 monthly prototype tests by EoY 2021 Driven by: ■ $ ■ Revenue & Contribution Margin Negotiation leverage ■ Efficient UA ROAS Ad monetization il 3-4 monthly Hyper-Casual releases by EoY 2021 EMBRACER GROUP 16

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