Investor Presentaiton
GOALS, OBJECTIVES, STRATEGIES & MEASURES
GOAL 2: INFORMATION, ACCESS, AND COORDINATION SERVICES
Bolster awareness of and increase access to quality, person-centered information, services and supports
VIRGINIA INSURANCE COUNSELING AND ASSISTANCE PROGRAM (VICAP) AND
MEDICARE IMPROVEMENTS FOR PATIENTS AND PROVIDERS ACT (MIPPA)
Objective
Strategies
Measures
Promote awareness of the VICAP program as a trusted resource for infor-
mation
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Produce and purchase media buys to run five topic focused television
commercials (topics: Open Enrollment, General Program Awareness,
Preventive Services, Low-Income Subsidy, and Volunteer Recruitment)
Maintain program webpage through the DARS website
Produce educational materials such as the Medicare Preventive Ser-
vices Calendar and Low-Income Subsidy, Preventive Service, and An-
nual Wellness rack cards
Offer or participate in outreach and education events on Medicare
Parts A, B, C and D, low-income subsidy, CCC Plus program, Medigap
(supplemental insurance), LTC Insurance, and preventive services and
Medicare Annual Wellness benefits
Build VICAP volunteer base through recruitment campaigns
•
Number of one-on-one counseling sessions, complaints, and referrals -
annually
• Number of client contacts, low income contacts, rural contacts, and
non-native English speaking contacts - annually
Number of persons reached through presentations, booths/exhibits at
health/senior fairs and enrollments events - annually
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