EID Sugar Business

Nutraceuticals -Today, A $230 bn Industry Aging population, growth of digital, self-care & health-consciousness are among the key drivers of self-care in APAC Aging population Key trends & drivers $ Growth in middle class & overall disposable income Rise of technology - mobile & digital and genetic Increased accessibility to OTC Increased self-care & medication " Potential implications Enhance focus on elderly-related OTC product portfolio Develop innovative methods to increase accessibility of aging population Improve product quality & branding through targeting attractive consumer trends, allocating resources to high-potential segments, and developing star / "hero" products Leverage on digital MCM - mobile app, social media, 3rd party sites Leverage on digital pharma retail to increase reach and enable business-to- doorstep delivery ⚫ Strike appropriate partnership choices to drive action e.g. GSK Optimize channel coverage with fast-growing e-commerce channels Maintain focus on brick-and-mortar (50-70% OTC sales across APAC) Leverage on prescription-to-OTC switch In-store promotions & engagement with pharmacists, HCPs as they remain a trusted source of info for OTC consumers Increased health consciousness & awareness Use of substantiated claims / RWI for increasingly savvy consumers Increased preference for natural products Growth Innovation " Focus marketing on product safety & efficacy ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Source: Secondary research, IQVIA MIDAS, IQVIA analysis IQVIA CH Conclave, Sep 2018 #not to be circulated without IQVIA consent IQVIA™ 3 40 PARRYS murugappa

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