Responsive Acquisition Marketing Platform (RAMP)

Subscription: Land and Expand with Existing and New Products Continue to Acquire More Subscribers 861 CAGR 49% 1,902 2018 2020 Launch New Products > TOTAL Adblock TOTAL WebShield High Subscriber Retention Drives Net Revenue Growth Total $42 $108 Current Year Subs 30% 44% Prior Year Subs 70% 56% 2018 2020 Increase ARPU1 +$50 $79+ $29+ 2018 S1 1. Based on 2018 customer cohort; ARPU is calculated as billings adj. revenue divided by end of year subscribers for the cohort 2020 26

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