Unilever Strategy & Execution Overview
Building Dove across Categories & segments
Win first in Markets of future: Modern Trade
Dove Hair: Launched May 2007
Now No.1 in Modern Trade
Dove
T
expert vice products
interactive
others & ponce
try dove, try something new.
Are worries about hair fall stopping you from
trying new things with your hair?
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amage to educate you can try the new
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2
TRY DOVE. TRY SOMETHING NEW
the DFT
Expert
Get
Cick here
arge Click
Adopt new mediums
Dove
THERAPY
All India
Urban
Dove
Funny isn't it,
the
Celebrating
anniversary
of beautiful hair
Meet the
Hal celebrities
The
Dove keeps them beautiful.
DOVE BAR FREE WITH
ve
DOVE SHAMPOO.
Base Metro Modern Store
30
Consistently make her feel
Beautiful
16
14
12
10
8
15.2
25
20
11.6
20
15
8.8
7.2
60
10
5
5.4
5.3
4
4.2
5
4.7
2
0
0
Yr 2008
Yr 2009
Yr 2007
25.1
Yr 2008
Yr 2009
Yr 2007
Dove Hair Market Share % (Value)
Dove Hair Conditioner Market Share % (Value)View entire presentation