Sigma and CWG Merger Risks and Management Overview
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Overview of CWG's Franchise Model in Australia
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CWG
Wholesaler and Franchisor
• CWG is a wholesale supplier of front-of-store consumer
products and franchisor to the Chemist Warehouse and My
Chemist Retail Network in Australia
.
CWG offers a comprehensive range of goods (directly or
through favourable terms with external suppliers arranged
by CWG), services and intellectual property to its
franchisees
CWG as franchisor provides a range of services to the
franchisees:
Wholesale supply of goods to store network
Manages external suppliers
Franchisor services to store network
- Marketing and advertising services
Leasing-related services to store network
Goods, services and intellectual
property supplied by CWG
Payments by franchisees
to CWG
Chemist Warehouse & My Chemist
Stores in Australia
Franchisees
• Franchisees pay CWG for stock purchased from CWG and fees
for the brand licence and services
•
Franchisees are not required to buy stock from CWG but are
incentivised to do so
•
Pricing methodology based on CWG receiving fair value (but not
more) for the items it supplies
•
•
•
Franchisees negotiate individual pricing elements with CWG
Arrangements for use of brand and in-store experience are
similar to other retail franchising systems
Highly engaged team of franchisees, many of whom also own
equity in CWGView entire presentation