Pilulka's Market Expansion and Innovation slide image

Pilulka's Market Expansion and Innovation

6 COMPARISON OF PILULKA WITH SIMILAR TRADED COMPANIES Piluka's share price has grown significantly since IPO in October 2020. Due to a slowdown in e-commerce post-COVID-19, the market sentiment changed substantially in 2022 which resulted into decline in Pilulka's share price. Similar pattern were also followed by share prices of Shop Apotheke Europe and DocMorris (formerly Zur Rose), major Western European online pharmacies Actual revenues multiples of Pilulka are gradually converging to those of the Western European peers. However, Pilulka's shares are still trading at a relative discount to Shop Apotheke Europe and DocMorris. Gradual expansion of Pilulka and convergence towards its peers may also result in an increase in the valuation multiple at which Pilulka trades over time 450 Daily closing share price of Pilulka, Shop Apotheke Europe and DocMorris (data normalised to 26.10.2020) 300 The difference between the average revenues multiples of Shop Apotheke & DocMorris and Pilulka was approximately 1.7x as of the IPO in October 2020 150 Share price of Pilulky at IPO 26.10.2020: CZK 424 0 Period of 26.10.2020 19.5.2023: Pilulka: +11% -34% -85% Shop Apotheke Europe: DocMorris: +132% Period of 26.9.2022 - 19.5.2023: Shop Apotheke Europe: DocMorris: +2% The difference between the average revenues multiples of Shop Apotheke & DocMorris and Pilulka as of 19.5.2023 is approximately 0.5x 26.02.2022 26.04.2022 26.05.2022 26.06.2022 26.09.2022 26.02.2023 26.01.2022 26.03.2022 26.07.2022 26.08.2022 26.10.2022 26.11.2022 26.12.2022 26.01.2023 26.03.2023 26.04.2023 26.05.2021 26.06.2021 26.07.2021 26.08.2021 26.09.2021 26.10.2021 26.11.2021 26.12.2021 26.04.2021 26.10.2020 26.11.2020 26.12.2020 26.01.2021 26.02.2021 26.03.2021 Shop Apotheke Europe - daily closing share price DocMorris - daily closing share price Pilulka - daily trading volume (CZKm) Enterprise value / revenues as of Pilulka's IPO(3) 30 30 +pilulka Pilulka - daily trading volume (CZKm) 15 0 Pilulka daily closing share price Company name Market DocMorris (1) Shop Apotheke Europe Average Pilulka SIX Swiss Ex XETRA Market capitalisation (2) (EURM) 461.1 1,939.9 Enterprise value(2) (EURM) Enterprise value / revenues(2) 2020 2021 2023 864.1 1.80x 1.40x 0.74x 1,981.1 2.70x 2.20x 1.31x 2.25x 1.80x 1.02x START BCPP 47.8 50.5 0.53x 0.43x 0.49x (2) DocMorris and Shop Apotheke Europe valued as of 19.5.2023, Pilulka's market capitalisation assumes 2,520 ths. shares outstanding at a price of CZK 450 per share (3) Indicators "Enterprise value / revenues as of Pilulka's IPO" for DocMorris and Shop Apotheke Europe taken from Helgi Library's analyst report dated 14.9.2020. "Enterprise value / revenues as of Pilulka's IPO" for the Company is based on a market capitalisation assuming 2,000 ths. shares outstanding at an IPO price of CZK 424 per share Source: Bloomberg Note: (1) Formerly Zur Rose Group 23
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