WESTJET Strategy Overview

14 TSE: WJA Sources of competitive advantage $ SA $ SA $ SWOOP Segmented Brand Strategy JET People & Culture Competitive Cost Structure Com Grange Pres Orange County Parta Vallarta Ixtapataja Kingst tataks Arabe Network Guarda Plus Guest Experience WESTJET rewards WESTJET world alte 5524 1234 5b 18 1234 WESTJET RBC Teal Silver 1234 181234 Gold Rewards WESTJET

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