Investor Presentaiton

APL Apollo Brand - Leading the Shift from a Commodity to a Value-Added Branded product Developed a focused Branding Strategy in the year 2013, serving a two-fold objective: Creating awareness and visibility of the brand Providing consumers a first-hand feel of products Constantly driving the branding approach across markets enabling higher visibility Strength, quality and competitive pricing of products strengthening brand value Well distributed supply-chain, increasing reliability and speed-to-market APLAPOLLO APLAPOLLO Tubes for every reason Strong brand awareness and widened distribution network to help diversify the 'APL Apollo' brand reach and drive higher growth The 'APL Apollo' Brand Edge Pan India Presence Strategic Capacity Addition Adoption of Latest Technologies Niche Innovative Offerings Unlocking New Markets 12

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