GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices About GAP: Background and Goals Compiled and published biennially by SCPRC • USC Annenberg Think tank, drive curricula, bridge the academy/professional gap ■ 8 studies over 10 years ■ The largest, most comprehensive study of its type ■ A free service to the profession and the academy ■ Goals • Track and analyze the interrelationships between PR/Communication and organizational mission, strategy, character, management, etc. • Provide CCOS with: o Actionable data on key management issues • Key trends Best Practices • Meet the need for a global framework via partnership with Global Alliance for Public Relations and Communication Management 4 Strategic Communication and Public Relations Center

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