Nestlé Investor Seminar 2019

Global pet care category PURINA global business US pet care category US: The largest pet care market in the world Pet care category: USD 32 bn* Pet-owning households: 61% own a pet** Pet population: 178 m** High-value shoppers: High brand loyalty*** • Spend 31% more** **** #2 trip driver*** #2 highest spend per household (>USD 270/year)* **** PURINA US strategy Nestle * Source: Nielsen AOC+ Nielsen pet specialty POS (former GfK) +1010data E-Com (2018) Nielsen AOC=Grocery/Mass/Club/Dollar/Drug Nielsen homescan panel custom survey (2018) *** Nielsen category shopping fundamentals study (2017) **** Nielsen channel facts (2018) ** 12 May 7, 2019 Nestlé Investor Seminar 2019

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