Investor Presentaiton
MARKET SCENARIO
A new client mindset is shaping the yachting industry
The willingness to enjoy intimate and safe stays is attracting a new generation of yacht buyers
Average age of
Sanlorenzo
superyacht new
buyers¹
~56
years
48
years
Previous
Current²
Average days
~60
days
~120
days
spent on
board3
Previous
Current
4.5 years
Frequency with
which a SL repeat client
changes yacht4
+ 68.6%
Average increase in value
of the latest yacht bought by a SL
repeating client versus the previous
one4
1. Based on the contracts for the sale of superyachts signed between 2016 and 2020
2.
123+
Based on the contracts for the sale of superyachts signed in 2021 and H1 2022
3. Based on discussions with clients
4.
Based on the contracts signed with repeat clients from 2012 to H1 2022
Search for a well-balanced life with freedom, safety and
privacy
New technologies for connectivity, significantly
extending the time spent on board
Sanlorenzo is still leveraging on its high customer
retention, benefitting from clients' trading-up
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