BAT Results Presentation Deck

Vapour: Vuse extends global leadership despite growth in disposable segment Growing Vuse revenue faster than volume +48% Vuse revenue growth* +19% Vuse volume growth BAT 34.7% + 120 bps Vuse value share of Vapour category** A BETTER TOMORROW Vuse value share momentum continues 49.8% + 670 bps Vuse value share of Vapour category (ex-disposables)** Revenue and volume growth versus H1'21.* Revenue growth at constant rates. See Appendix A2. **Share growth versus FY21. For share definitions see Appendix A3. Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent c.80% of Vapour industry revenue (closed-system). *** Value share of closed systems (excluding disposables) across Top 5 markets. 24

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