BNP Paribas Private Banking Presentation Overview
BNP PARIBAS
Italy:
Building a Second Domestic Market
Established franchise
150 Private Bankers in 18 dedicated centers
■■ 12 500 private banking clients
10 bn of client assets
New model
5m
financial assets
Private
0.5m
Rolling out the joint development model
financial assets
Retail
Alignment of interests with BNL bc
■Refining of client segmentation
■Improved breadth of products/services offered
Expansion of the number of PB centers
Creation of a V-UHNW department in Milan and Rome
Ambitious objectives for the coming three years
Doubling of client assets
■Rapid development of the revenue and profitability base
Previous model
Private
1m
financial assets
Retail
BNP Paribas Private Banking
Rolling Out the Model Across Regions
V-UHNWI
segmentation
with dedicated
service model
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